About

About Force for Fun

Force for Fun started as a place to share what I was learning, building, and experimenting with in Salesforce. The technology has changed, my career has grown, and the questions I find interesting have gotten bigger, but the curiosity behind it has stayed the same.

I believe when work is genuinely fun, curiosity follows, learning accelerates, and great things get built.

Today, Force for Fun is where I write about architecture, data, AI, customer experience, community, and the lessons I learn along the way. But it’s also still a place for experiments, creative projects, and the occasional rabbit hole that starts with, “I wonder if Salesforce could…”

Force for Fun is where curiosity meets architecture.

More About Me

Hi, I’m Kristi Brown. I’m a Salesforce architect, consultant, speaker, and perpetual learner.

I’ve spent the last 15 years in the Salesforce ecosystem, growing from a builder who wanted to understand everything I could about the platform into an architect who is often more interested in the decisions behind the technology. I love solving complicated problems, asking better questions, and helping other people grow along the way.

Outside of client work, I’m an active member of the Salesforce and Tableau communities, a Salesforce MVP, speaker, community group leader, and someone who genuinely enjoys learning something new just because I don’t know it yet.

And despite all the architecture talk, I still believe technology should be fun. I crochet, build unnecessarily complicated Salesforce projects at home, experiment with whatever catches my attention, and share a lot of it here.